As we approach the end of 2024, I’m proud to share that Rx Medical (a family of healthcare businesses), challenged our teams to push boundaries like never before to experience positive change and ongoing development this year. Like many of you reflectiWe live and work in a rapidly evolving environment, one where creativity is more than just an asset—it’s essential. Today’s competitive business market often demands a shift in how we approach our daily tasks, how we solve problems, and how we connect with each other. As some move beyond traditional and rigid corporate structures, creativity can be a tool that helps bridge gaps, foster innovation, and celebrate individuality. In this month’s LinkedIn leadership blog, we’ll dive into four powerful strategies to overcome fear and accomplish goals that may have once felt unthinkable.
Achieve the Unthinkable: 4 Ways
Leverage Creativity to Build Connections
Whether in virtual meetings or face-to-face interactions, creativity is the glue that fosters genuine human connection says Anne Jacoby, author of the book Born to Create. Do you agree that creativity is not just about brainstorming or coming up with fresh ideas? Creativity allows us to communicate in ways that resonate with others. It can spark meaningful conversations, enable us to engage with colleagues, and nurture collaborative relationships that extend beyond completing simple tasks. Creativity invites professionals to break down barriers which helps to ensure physical distance doesn’t translate into emotional or intellectual distance.
Use Creativity as a Catalyst for Innovation
Innovation thrives on the ability to think differently and challenge the status quo says Jacoby. She shares that creativity is the fuel that often powers bold ideas. In our field, medical devices designed to help patients achieve next-level outcomes, we strive to continually adapt and evolve. We’ve found within our family of healthcare business at Rx Medical that innovative solutions often come from the ability to look at challenges from different perspectives. We believe creative problem-solving empowers teams to push boundaries, experiment with novel approaches, and find medical solutions that might not be immediately obvious. It’s no longer enough to simply follow established norms. Success now requires a willingness to think outside the box and reimagine what’s possible.
Foster Belonging Through Creative Expression
Creativity plays a crucial role in fostering a sense of belonging in the workplace. Most value diverse perspectives and creative expression can provide an outlet for individuals to share unique experiences, skills, and ideas. When employees are encouraged to bring their authentic selves to work says Jacoby, they contribute more meaningfully to the team and feel valued for what they bring to the table. Creating a workplace where creativity is not only accepted but celebrated leads to a stronger, more inclusive culture—one where individuals feel empowered to contribute, collaborate, and take risks without fear of judgment.
Embrace Creativity and Let Go of Old Habits
Embracing creativity may require some to let go of old habits—this means moving away from rigid processes and stepping into a mindset that values innovation and adaptability. It may also mean creating space for brainstorming sessions, fostering an open environment where all ideas are welcomed, and/or encouraging employees to pursue projects that align with their passions and strengths. Whatever it looks like, making creativity a priority will allow both leaders and employees to not only succeed but build workplaces where people truly feel connected, heard, and valued.
As we continue to navigate today’s evolving work cultures, creativity remains at the forefront. It’s the spark that ignites connection, drives innovation, and builds a culture of belonging. As leaders guide employees through new challenges and opportunities, we must remind our teams that we’re all born to create—and in doing so, we have the potential to shape the future of work in ways that inspire, elevate, and empower us.
📌LEADERSHIP CHALLENGE: How will you, as a leader, embrace creativity to inspire your team, drive innovation, and achieve goals that push the boundaries of success? A leader, embrace creativity to inspire your team, drive innovation, and achieve goals that push the boundaries of success?
Brandon Rouse, CEO of Rx Medical, a family of healthcare businesses, leads a diverse & growing team of professionals well-versed in the challenges facing the medical field today. Headquartered in Oklahoma City, Oklahoma, Brandon’s experienced team represents various technological & innovative medical device solutions. ZB RX Medical and Rx Medical are direct distributors of Zimmer Biomet among others.